Bruce’s Homemade Sugar Cookies – Almond YUM!

There’s something that’s always bothered me about homemade cookies: they taste… homemade. They are missing that “something special” that cookies from the bakery have. If I’m going to go through all the trouble of baking cookies, I want them to taste as good as the bakery makes them. It ought to be possible — I mean I’m starting from scratch with just a pile of ingredients just like a bakery would. Yet somehow homemade cookie recipes always lack that lightness and yumminess that comes from a good bakery.

A few years ago, I was in Bruce’s Bakery in Great Neck (reviews) and they had the most wonderful thing — an actual book with the recipes of how THEY made things. Aha! Now it all makes sense! They’re using the same ingredients, but not always in the same ways — and that makes all the difference.

In this recipe for Homemade Sugar Cookies, they use powdered sugar (confectioners’ sugar, or as I have always called it “Pow! Dead!” sugar) to make the cookie have a light texture and then sprinkle regular sugar on top to give it bright crunchy sparkles. Read on for the recipe and photos!

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Start Your Own Internet Bakery Fantasy

My last post got me thinking about the business of baking cookies.

It seems like a good idea. Bake cookies. Sell them on the internet. Make them really yummy and charge a lot. Include addictive ingredients so your customers HAVE TO keep coming back.

To that end, I did some research and here’s what I came up with:

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You Are Not Your Customer

Or more politely: I am not my customer.

But it does sound more authoritative when I declare: “You are not your customer.”

Right? It’s like… official.

What I mean is that just because I (or you) wouldn’t pay some amount of money for something, doesn’t mean that someone wouldn’t happily pay that if it somehow represented sufficient value to them.

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