Marketing

Choose Your Fucking Words Carefully

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NOTE: This isn’t about choosing one political side or the other. Any idiot could have said the following quote. Apparently some idiot did.

Mitt Romney ‘Shellshocked’ After Lost Election, Adviser Says

from https://www.huffingtonpost.com/2012/11/08/mitt-romney-lost-election_n_2095013.html

OK — so let me get this straight. This dude thought he was capable of being THE PRESIDENT OF THE UNITED STATES OF AMERICA and yet losing an election leaves him “Shellshocked” ?!?!?!?!?!?!?!?!

I don’t even know how many “?!” that actually requires at the end of the sentence. It might need more.

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Best Headline: What Your Breasts Need Most At Night

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What Your Breasts Need Most At Night

A good headline should step into your prospects head and be part of the conversation — either by continuing a pre-existing thought or by creating curiousity about something new.

Although this wasn’t the main headline on the magazine cover, it was immediately attention-grabbing.

From the October 2012 Cosmopolitan magazine with Zooey Deschanel on the cover:

What Your Breasts Need Most At Night
www.cosmopolitan.com

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I have always depended on the kindness of strangers.

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I stumbled across this site quite accidentally. It’s about an experiment with cute little robots that are fairly helpless and seeing what happened when they relied on the kindness of strangers to get where they were supposed to go.

The creator of the experiment made the robots as cheaply as possible — expecting them to meet their doom in the cruel, cruel world — but was pleased to find that even in New York city there were strangers who were willing to help a little defenseless robot.

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You Are Not Your Customer

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Or more politely: I am not my customer.

But it does sound more authoritative when I declare: “You are not your customer.”

Right? It’s like… official.

What I mean is that just because I (or you) wouldn’t pay some amount of money for something, doesn’t mean that someone wouldn’t happily pay that if it somehow represented sufficient value to them.

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This Is Not Your Father’s Star Trek

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I saw an ad promoting the new Star Trek movie as “This is not your father’s Star Trek” — blech.

“This is not your father’s Star Trek” is a phrase that has more significance to the generation of kids that grew up watching Star Trek reruns than it does to the kids it is trying to attract.

The phrase they are alluding to is “This is not your father’s Oldsmobile” — a ill-conceived attempt to get people my age to buy Oldsmobiles (rather than our parents/grandparents). The end result of that brilliant bit of marketing… no more Oldsmobile.

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