ERIC SHEFFERMAN <DOT> COM

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Choose Your Fucking Words Carefully

NOTE: This isn’t about choosing one political side or the other. Any idiot could have said the following quote. Apparently some idiot did.

Mitt Romney ‘Shellshocked’ After Lost Election, Adviser Says

from http://www.huffingtonpost.com/2012/11/08/mitt-romney-lost-election_n_2095013.html

OK — so let me get this straight. This dude thought he was capable of being THE PRESIDENT OF THE UNITED STATES OF AMERICA and yet losing an election leaves him “Shellshocked” ?!?!?!?!?!?!?!?!

I don’t even know how many “?!” that actually requires at the end of the sentence. It might need more.

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Best Headline: What Your Breasts Need Most At Night

A good headline should step into your prospects head and be part of the conversation — either by continuing a pre-existing thought or by creating curiousity about something new.

Although this wasn’t the main headline on the magazine cover, it was immediately attention-grabbing.

From the October 2012 Cosmopolitan magazine with Zooey Deschanel on the cover:

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Pre-Internet: How Did People Make Nasty Comments?

It used to take some genuine effort to say nasty stuff to someone.

If they pissed you off, you had to contemplate it, get a pen and paper, write out your thoughts, fold it up, put it in an envelope, bring it to the Post Office, wait on a line to mail it, and then wait the 3 to 10 days for the Post Office to deliver it to the recipient.

Of course, this type of long drawn-out process also led to a lot of rubbing hands together and cackling with maniacal laughter.

Now it’s trivial to just leave a comment on their blog or on their facebook wall. That’s progress!
Just wanted you to know, me and my friends with nearly the whole school, HATE you.

Letter to the Rolling Stones in 1966 via:

http://www.lettersofnote.com/2012/09/your-road-manager-needs-poke.html

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I have always depended on the kindness of strangers.

I stumbled across this site quite accidentally. It’s about an experiment with cute little robots that are fairly helpless and seeing what happened when they relied on the kindness of strangers to get where they were supposed to go.

The creator of the experiment made the robots as cheaply as possible — expecting them to meet their doom in the cruel, cruel world — but was pleased to find that even in New York city there were strangers who were willing to help a little defenseless robot.

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Start Your Own Internet Bakery Fantasy

My last post got me thinking about the business of baking cookies.

It seems like a good idea. Bake cookies. Sell them on the internet. Make them really yummy and charge a lot. Include addictive ingredients so your customers HAVE TO keep coming back.

To that end, I did some research and here’s what I came up with:

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You Are Not Your Customer

Or more politely: I am not my customer.

But it does sound more authoritative when I declare: “You are not your customer.”

Right? It’s like… official.

What I mean is that just because I (or you) wouldn’t pay some amount of money for something, doesn’t mean that someone wouldn’t happily pay that if it somehow represented sufficient value to them.

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This Is Not Your Father’s Star Trek

I saw an ad promoting the new Star Trek movie as “This is not your father’s Star Trek” — blech.

“This is not your father’s Star Trek” is a phrase that has more significance to the generation of kids that grew up watching Star Trek reruns than it does to the kids it is trying to attract.

The phrase they are alluding to is “This is not your father’s Oldsmobile” — a ill-conceived attempt to get people my age to buy Oldsmobiles (rather than our parents/grandparents). The end result of that brilliant bit of marketing… no more Oldsmobile.

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