Choose Your Fucking Words Carefully

NOTE: This isn’t about choosing one political side or the other. Any idiot could have said the following quote. Apparently some idiot did.

Mitt Romney ‘Shellshocked’ After Lost Election, Adviser Says

from https://www.huffingtonpost.com/2012/11/08/mitt-romney-lost-election_n_2095013.html

OK — so let me get this straight. This dude thought he was capable of being THE PRESIDENT OF THE UNITED STATES OF AMERICA and yet losing an election leaves him “Shellshocked” ?!?!?!?!?!?!?!?!

I don’t even know how many “?!” that actually requires at the end of the sentence. It might need more.

Read moreChoose Your Fucking Words Carefully

Best Headline: What Your Breasts Need Most At Night

A good headline should step into your prospects head and be part of the conversation — either by continuing a pre-existing thought or by creating curiousity about something new.

Although this wasn’t the main headline on the magazine cover, it was immediately attention-grabbing.

From the October 2012 Cosmopolitan magazine with Zooey Deschanel on the cover:

What Your Breasts Need Most At Night
www.cosmopolitan.com

Read moreBest Headline: What Your Breasts Need Most At Night